Marketing 101- Group Marketing University

The membership for this 5 week course is $100 a week for 5 weeks. Normally a total of $1,100 reduced stimulus business package for $500. ONLY 10 people will be able to register!

SOLD OUT- Please contact us to reserve a seat in our May classes to be scheduled. 

Dates are : APRIL 18, 2009  - May 16th. To Join and Save a seat, please e-mail  timnagle@themarketingcoachva.com

Our basic marketing strategy is ideal for busy small businesses seeking external help to take their marketing to the next level. This package focuses on building the fundamentals for a strong integrated marketing approach-understanding your ideal client(s) and positioning yourself in the marketplace. The basics help small businesses to better reach and communicate with their target audience, so that marketing is more time and cost effective.

On your end you need to be prepared to devote 6 hours per week to the process. On our end, we will work with you to pull out the important aspects of the information and suggest possible courses of action to take with your marketing.

HERE IS HOW IT WORKS:

MTG#1-DISCOVERY- 1.5 HRS

informal presentation by you on
Current Marketing Conditions
Key Competitors
Product and service mix
Existing Marketing material( such as postcards, coupons, free-consults, reports, etc)

List of 7-10 Ideal Clients to Survey.
Marketing goals this year and budget

MTG#2- THE IDEAL CLIENT-1.5 HRS.

Review results of Ideal Client Survey
Define Key Hot Buttons & Timing
Identify Demographics, Geographics and Psyhcographics.
Identify Key Market Differentiators

MTG#3- DIFFERENTIATE & EDUCATE- 1.5 HRS.

Define Core Messaging
Outline Requirements for Marketing Copy and Graphic Design

MTG#4- LEAD GENERATION-2.5 HRS.

Identify Advertising /Promotional Strategies
Identify Strategic Partners and Referral Strategies Identify PR Strategies

MTG#5- ONLINE & ONGOING 2.5 HRS.

Identify Online Marketing Strategies
Develop Follow Up Communication Strategies to Build Relationships and Stay Top of Mind
Identify Key Action Plan Items

Sample Agenda
9a.m. Weekly findings and review( you summarize the work you have been assigned prior to meeting).

9:25 I will provide you with additional observations/ pertinent information and ask for clarification on information where needed.

9:45 Both parties will discuss findings and identify appropriate solutions & outcomes.

10:20 We will discuss preparation work for the next meeting and can answer any questions you have.

10:30 meeting adjourned.

Unlimited E-mail correspondence.